graphic refresh
Vancouver logo design by Cam Appleton
Because your business deserves a point of view.
Yes, a logo designer is about to talk you out of AI. I know how that sounds. Hear me out.
Fair question, and sometimes you should. I'm Cam Appleton, a Vancouver logo designer with over 20 years of experience. I'll tell you straight when AI is good enough and when it'll leave you looking like everyone else.
Book a free callAn AI logo takes about ten seconds. So does your competitor's, and there's a good chance they'll look related.
AI is quick and it's cheap. It's also built on what it's seen the most, so it tends to give you the average of everyone else's logos. That's fine for a weekend project. It's a problem when the whole point is to stand out.
A logo also has to hold up small, in one colour, on a sign and on a shirt. You need clean files you own, not a pretty picture you can't edit.
And AI can't look at the shop down the street and tell you what not to do. I can.
Real design is the part you don't see: knowing why one curve feels friendly and another feels cheap, what reads from across the street, and what still looks right in ten years. A good logo can make a small business look established before anyone walks in the door. That's what you're paying for.
Selected work
I grew up around design, and I've been designing logos myself for over 20 years. That means I know the styles that came before the internet: hand-lettering traditions, mid-century marks, old sign painting, and others that rarely show up in AI output.
When we work together, I look at who you're up against first. Then we find the look that's yours.
Packages
$500 CAD
For new businesses that need something solid and their own.
Where most people start
$900 CAD
For established businesses whose logo looks dated or blends in.
$1400 CAD
For businesses putting real money behind the brand: signage, vehicles, a new location.
All prices in Canadian dollars. You own full rights to the final logo once the final payment is made.
Book a free callYou can, and for some things it's fine. If your logo needs to stand out, work at every size, and be yours to use anywhere, that's where I come in. Happy to look at an AI draft and tell you what I think.
AI is everywhere now, and I'm not going to pretend otherwise. But I've been doing this for over 20 years, and I still think a person who knows your business and your competition does better work. Your logo is designed by me.
Yes. Once the final payment is made, you own full rights to the final logo, along with all the files.
About 7 to 20 business days, depending on the package.
Yes. A lot of good logos just need cleaning up and a modern touch. That's where the name comes from.
Yes, we can do everything by phone or video call.
Book a free call. We'll talk about your business and who you're up against, and I'll suggest the package that fits.
Send me what you've got, even if it's an AI draft. I'll tell you honestly whether it's working and what I'd change. No pressure either way.
Book a free call